Crown Direct AU Privacy – Learn how we protect and manage personal information

How we protect personal information and respect guest privacy

Crown Direct AU Privacy explains our approach to protecting personal information and maintaining trust with our guests. We understand the importance of handling personal data responsibly and apply appropriate measures to support privacy and security across our services.

We may collect information that helps us provide better experiences, improve our services and communicate with guests. This may include identification details, contact information, booking information, loyalty programme details and other information provided during interactions with us.

Our team uses personal information only for purposes connected with providing services, managing guest experiences, improving operations and supporting communication where appropriate. We take care to ensure that information is handled with attention to confidentiality and security.

Crown Direct AU Privacy also covers information related to digital interactions, including technical information and cookie technologies used to support website functionality and improve user experiences. These tools help us understand how our services are used and maintain effective digital experiences.

We are committed to respecting individual privacy rights and providing appropriate ways for guests to manage their personal information. Our approach is based on transparency, responsible handling of data and continuous attention to information protection practices.

How Crown Direct AU manages personal information

Data type	Purpose and protection
Identity information	Used where necessary to provide services and support secure access processes
Contact details	Used to communicate relevant information and provide guest support
Booking information	Used to manage reservations and improve guest experiences
Technical information	Used to maintain digital services and improve functionality

Frequently Asked Questions

Why does Crown Direct AU collect personal information?

Crown Direct AU collects personal information to provide services, support guest experiences, manage bookings and maintain effective communication. We use information responsibly and focus on protecting guest privacy throughout our interactions.

Can guests request changes to their personal information?

Guests may have rights regarding their personal information, including requesting access, updates or other actions where applicable. We provide appropriate processes to help manage personal information responsibly.